Yogurt packaging is not black & white

A you’re probably aware by now, I make my living as a packaging designer. As such, I’m constantly looking at stuff. Whether it’s the art and information on a cereal box, or how IKEA products are so efficiently packed in those otherwise plain brown cartons. It’s all part of what we, as consumers, experience when … Read moreYogurt packaging is not black & white

Create Something Every Day (#daily365)– for May 5

¡Oralé! Even though I’ve begun working through the alphabet, I had already planned something to go along with Cinco de Mayo (never mind that I’m doing this in mid-July). That something took a little longer than my traditionally set up time restriction. Hope you enjoy. To paraphrase Jeff Dunham and Peanut– Yes, it’s a jalapeño– … Read moreCreate Something Every Day (#daily365)– for May 5

Create Something Every Day (#daily365)– for April 17

I’m driving in the car earlier today, and, for some reason (part of it, I imagine, is living in North Jersey, land of malls and diners you’ll see why in a sec), I started thinking about the visual language of mall directories (see?!). Completely random, totally out of left field. Then my mind started to … Read moreCreate Something Every Day (#daily365)– for April 17

Create Something Every Day (#daily365)– Feb 10

I know I’ve said this before, and it’s especially appropriate today. Inspiration can sometimes hit in the most unlikely places. Case in point. My part of North Jersey (according to the town’s Chamber of Commerce guide) is about 20 miles from The City (that would be New York City for my out-of-town readers). Throughout the … Read moreCreate Something Every Day (#daily365)– Feb 10