Yogurt packaging is not black & white

A you’re probably aware by now, I make my living as a packaging designer. As such, I’m constantly looking at stuff. Whether it’s the art and information on a cereal box, or how IKEA products are so efficiently packed in those otherwise plain brown cartons. It’s all part of what we, as consumers, experience when … Read more

Do androids dream of obsolete men? | Random Thought for January 9, 2018

The title, for those unfamiliar, is a combination of the title for the novel “Do Andoids Dream of Electric Sheep” and the Twilight Zone episode “The Obsolete Man”. I was listening to a piece on NPR about the Consumer Electronics Show (CES) out in Las Vegas. The conversation revolved a lot around automation. And it … Read more

The Sheep and the Unicorn

“That’s the way the competition is doing it”. “That’s how it’s always been done”. These are not fully valid reasons for making choices. Sure, there can be times when visual cues or specific language help the consumer make an immediate connection to whatever is being sold. But, more often that not, falling into this type of groupthink … Read more

Create Something Every Day (#daily365)– Feb 17

The idea for today’s #daily365 came about earlier this evening, when it occurred to me that MegaForce,  one of my 80s guilty pleasure movies, may have, in fact, been remade last year as G.I. Joe. It’s not a knock on Joe, which I enjoyed for what it was– a fun summer-popcorn-big explosion-action flick. No soliloquies … Read more

Create Something Every Day (#daily365)– for Feb 03

I had originally thought of doing both a month’s-end roundup, and a new piece for Feb 02’s #daily365. However, I felt that prepping for a job interview the following day had to take priority over that, so I decided to (at least for January) to let the roundup be the Feb 02 piece. That meant … Read more

Create Something Every Day (#daily365)- Jan roundup

Well, January’s over now. We’ve moved on to February, and the pesky rodent saw his shadow (or not, depending on which groundhog you follow. Personally, I’m going with Staten Island Chuck this year. He seems like a “get it done” kind of groundhog). So, and in no small way inspired by others(here and here) undertaking … Read more