The Sheep and the Unicorn

“That’s the way the competition is doing it”. “That’s how it’s always been done”. These are not fully valid reasons for making choices. Sure, there can be times when visual cues or specific language help the consumer make an immediate connection to whatever is being sold. But, more often that not, falling into this type of groupthink … Read more The Sheep and the Unicorn

Random Thought for Wednesday, January 15, 2014

On decisions– There’s an old saying– “It’s better to fail trying something than it is to succeed doing nothing. It’s one thing to change a decision once it’s been put into action and its results can be evaluated. It’s another to constantly make second-guessing decisions without ever putting any of them in motion. The former … Read more Random Thought for Wednesday, January 15, 2014