It got me thinking… Let’s presume this program gets rolled out statewide. How long will it take until someone— marketers, maybe even the State of California– figures out a way to monetize this via advertising?
I’m not implying that it’s a bad thing one way or the other. But it is something to think about.
Sundays are usually a supermarket run for me, and, aside from getting out of the house for a bit, it’s an opportunity to walk around, explore and examine packaging and products on the shelves.
This week, as I was finishing up, I walked down the aisle containing feminine hygiene products (I think it’s also where the hand soaps are placed, since that’s something I was picking up). As I walked down the aisle, I caught these out of the corner of my eye:
I saw these and stopped, because they were unlike anything else that was in the aisle.
And that’s the point. So often we talk about the need to either follow design conventions established by the market leader, whether in iconography, typography, or color usage (notice, for example, that most colas are in red cans, following color standards established by Coca-Cola). On the other hand, there’s the opposite– the opportunity to lay stake to a segment of the market by differentiating from the rest of the pack. But a lot of times both approaches can miss the mark, either because of an overzealous approach to differentiating, or as a result of timidity and being afraid to actually be different.
So I found the Veeda packaging to be refreshing. To me, it managed to accomplish both. It stuck closely to some of the conventions, while steering away from others. The look and feel of the typography definitely has an air of femininity to it. The use of a simplified plant illustration, the 3-color palette on kraft stock– a stark departure from the glossy, varnished, high-contrast color palettes that have become commonplace, suggests an earthier, planet-friendly product.
Note: I checked out their website, and I found that affordable, planet-friendly products are an essential part of their story.
So, I say to the folks at Veeda– good job! You’ve managed to walk the line between common and uncommon, and made it look effective.
I think a person’s creative mind can come up with perfect solutions to any problem. But then the conscious mind gets involved, puts in its 2 cents, and ends up making things difficult or turning them to rubbish.
For day 3, we were give a reference sheet and asked to “draw what we saw”. I ended up seeing, among other things, a couple of dogs, a somewhat angry bird-like creature, some sushi, a funky-looking toe, a person ready to go fencing. There’s even a little stick man surfing.
On decisions– There’s an old saying– “It’s better to fail trying something than it is to succeed doing nothing.
It’s one thing to change a decision once it’s been put into action and its results can be evaluated. It’s another to constantly make second-guessing decisions without ever putting any of them in motion.
The former shows flexibility, strength of character and the potential for growth. The latter a paralyzing fear of the unknown.
Given those options. I’ll take the former any day.
So, I opened up my browser and this is what I found…
The new Yahoo! logo.
Now, I’m pretty sure this has been covered elsewhere, so I’m just going to give my initial thoughts.
Looks like they “hipster-ized” this logo.
Here’s the old logo for reference (no that it was better, but at least it was quirky and had personality).
Yahoo!? More like “yikes!” to me.
Update: Shortly after I wrote this, and while going through my feeds, I came across this post from Yahoo!’s Tumblr. The short version? They’re doing a “variation on a theme” logo a day, until they unveil the new logo on Sept. 4th. Guess we’ll have to wait and see what else they have to show until the big reveal next month. Stay tuned. Oh, and here’s a link to their post. It has a short video explaining the whole thing, although I’m still not clear as to why they’re going through this exercise…
So, the internets is all up in arms with the (now) Brooklyn Nets and the newly-unveiled (previously leaked via Twitter) logo. I like the concept as a whole, although I have my issues with it.
So, I decided that, over lunch today, I would take a stab at tweaking the things I felt were a bit weak, especially with how the type was addressed. It’s far from perfect and still needs some polishing (making the geometric elements nice and symmetrical, etc.– remember, this was cobbled together over lunch today), but overall I’m satisfied with the result of a half hour’s worth of effort.