Yogurt packaging is not black & white

A you’re probably aware by now, I make my living as a packaging designer. As such, I’m constantly looking at stuff. Whether it’s the art and information on a cereal box, or how IKEA products are so efficiently packed in those otherwise plain brown cartons. It’s all part of what we, as consumers, experience when … Read more

Rise of the Machine | Random Thought for July 6, 2018

When’s the last time you were asked to remember someone’s phone number? What about basic directions to get somewhere? I got to thinking about that this morning after listening to a replay on a radio show where they were taking calls on weird and crazy things that have happened as a result of wonky navigation … Read more

Marketing, money, and time | Random Thought for May 30, 2018

I was listening to the radio on the drive to work this morning, and there was talk about a pilot program in Sacramento where digital automobile license plates are being made available. (link to the article on The Sacramento Bee here). It got me thinking… Let’s presume this program gets rolled out statewide. How long … Read more

Do androids dream of obsolete men? | Random Thought for January 9, 2018

The title, for those unfamiliar, is a combination of the title for the novel “Do Andoids Dream of Electric Sheep” and the Twilight Zone episode “The Obsolete Man”. I was listening to a piece on NPR about the Consumer Electronics Show (CES) out in Las Vegas. The conversation revolved a lot around automation. And it … Read more

To buck (conventions) or not

Sundays are usually a supermarket run for me, and, aside from getting out of the house for a bit, it’s an opportunity to walk around, explore and examine packaging and products on the shelves. This week, as I was finishing up, I walked down the aisle containing feminine hygiene products (I think it’s also where … Read more

The shortest path isn’t always

They say the shortest distance between two points is a straight line. But sometimes the shortest distance isn’t the most efficient. And sometimes, the most efficient is not the most effective. People constantly look for the shortest path, when what they need to be looking for is the most effective.

Metal men (and women)

Lately, bluster, brashness and sheer loudness has become almost synonymous with strength. This is a false equivalency. Look at metals. Gold is a bright, shiny, attention-getting metal. But when put to the test, it turns out to be quite soft.  Iron, on the other hand, is by comparison, almost inconspicuous and, well, dull. But it’s … Read more

First, do the thing

If you’re doing something just for the money, you’re probably not passionate about it. If you’re not passionate about it, it’s likely you won’t stick with it. If you won’t stick with the one thing, chances are you won’t stick with the next thing. Do something because you’re passionate about it. Don’t worry about the … Read more