Short roundup of packaging that’s caught my eye

Note: I’m using the mobile app for the first time so my apologies if anything looks wonky…

A few wine labels that caught my eye recently…

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This olive oil bottle is a nice change of pace from the traditional earth tones typically found on olive oil labels and bottles.

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I noticed the other day that Ginseng Up had redesigned their labels. I remember buying Ginseng Up a lot in high school
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Design Something Every Day (#daily365)– Jan 26

I have a friend. He’s a home brewer. He’s also from Michigan, and now lives in Jersey. I decided I’d try my hand at a beer label (never really done a beverage label before). Here’s the first go-around:

©2010 rafael armstrong

I have a rough idea for another, different, look for the label. I might give that a go later on. As always, your thoughts and comments are welcome.

Branding advice from a grade-schooler

A quick anecdote of something that happened a week or so ago…

True story– I had to do some banking at Chase about a week ago, and because it was in the afternoon, I took my 6 year-old with me, rather than wait until the morning to go. Now, whenever we visit the bank, the tellers will give her a lollipop– usually red. This time, however, she got a blue something-or-the-other flavor. We completed out transaction and went on our way. When we got in the car, she commented that she liked the blue better than the red. I aked her why, and she replied that “the blue matches the bank better.” I asked her why she thought the blue “matched” better, and she replied that “the color of the bank is blue, so the blue lollipop matches better.”

And with that one sentence, my first-grader showed a keener understanding of branding than some business-owners out there.