Yogurt packaging is not black & white

A you’re probably aware by now, I make my living as a packaging designer. As such, I’m constantly looking at stuff. Whether it’s the art and information on a cereal box, or how IKEA products are so efficiently packed in those otherwise plain brown cartons. It’s all part of what we, as consumers, experience when … Read more Yogurt packaging is not black & white

Marketing, money, and time | Random Thought for May 30, 2018

I was listening to the radio on the drive to work this morning, and there was talk about a pilot program in Sacramento where digital automobile license plates are being made available. (link to the article on The Sacramento Bee here). It got me thinking… Let’s presume this program gets rolled out statewide. How long … Read more Marketing, money, and time | Random Thought for May 30, 2018

Lessons in Photography and Cookery, or “keep it light on the salt”

I was having a discussion a few weeks ago, and the subject of photography came up. The conversation was about image quality, and how sometimes photos on a smartphone can surpass those from a more professional setup. Now, frankly, three are probably a myriad of reasons why that can happen. Rather, what came up during the … Read more Lessons in Photography and Cookery, or “keep it light on the salt”

Depth vs. breadth– the age-old argument

A finely honed screwdriver. A Swiss Army knife. We all have our favorite tools. But is one inherently better over the other? Specialist– or Jack-of-all-Trades? This has been a source of debate within the design community that has gone on for a long time now, and it’s likely to continue. Be a screwdriver or a … Read more Depth vs. breadth– the age-old argument

Illustrator tip | Packaging it up

Funny story. Well, maybe. I was brushing my teeth yesterday morning, thinking about the whole Sony/“The Interview” kerfuffle. Now, I have my thoughts about that, and I may share them separately at some point. But as I was brushing my teeth, I remembered another useful improvement the folks at Adobe have made to Illustrator. Often … Read more Illustrator tip | Packaging it up

Looking at Point vs. Paragraph type

As someone who currently works mostly in packaging, the bulk of my time is spent elbow-deep in Illustrator. Because of this, I’m always on the lookout for ways to make my life and workflow easier– from so-called “life hacks”, different uses for existing tools and apps, to brand new ways of doing things. I’m sure I’m … Read more Looking at Point vs. Paragraph type

Design tip for Tuesday, February 18, 2014

If you work in the most current version if your software of choice… When creating files that you know will be handled by others outside your organization, presume that they will not have the latest version, and “downsave” the file (It also helps to outline fonts, but that’s a discussion for another time). This should … Read more Design tip for Tuesday, February 18, 2014