Circling in place

Sometimes, when I’m working on a design on screen, I get to a point where I find myself running in circles, with progress or a solution anywhere in sight. It’s only when I stop, grab a piece of paper and a pencil, that a solution might present itself. Now, it may not be the solution, … Read more

Yogurt packaging is not black & white

A you’re probably aware by now, I make my living as a packaging designer. As such, I’m constantly looking at stuff. Whether it’s the art and information on a cereal box, or how IKEA products are so efficiently packed in those otherwise plain brown cartons. It’s all part of what we, as consumers, experience when … Read more

Marketing, money, and time | Random Thought for May 30, 2018

I was listening to the radio on the drive to work this morning, and there was talk about a pilot program in Sacramento where digital automobile license plates are being made available. (link to the article on The Sacramento Bee here). It got me thinking… Let’s presume this program gets rolled out statewide. How long … Read more

Metal men (and women)

Lately, bluster, brashness and sheer loudness has become almost synonymous with strength. This is a false equivalency. Look at metals. Gold is a bright, shiny, attention-getting metal. But when put to the test, it turns out to be quite soft.  Iron, on the other hand, is by comparison, almost inconspicuous and, well, dull. But it’s … Read more

First, do the thing

If you’re doing something just for the money, you’re probably not passionate about it. If you’re not passionate about it, it’s likely you won’t stick with it. If you won’t stick with the one thing, chances are you won’t stick with the next thing. Do something because you’re passionate about it. Don’t worry about the … Read more

Lessons in Photography and Cookery, or “keep it light on the salt”

I was having a discussion a few weeks ago, and the subject of photography came up. The conversation was about image quality, and how sometimes photos on a smartphone can surpass those from a more professional setup. Now, frankly, three are probably a myriad of reasons why that can happen. Rather, what came up during the … Read more

Illustrator tip | Packaging it up

Funny story. Well, maybe. I was brushing my teeth yesterday morning, thinking about the whole Sony/“The Interview” kerfuffle. Now, I have my thoughts about that, and I may share them separately at some point. But as I was brushing my teeth, I remembered another useful improvement the folks at Adobe have made to Illustrator. Often … Read more