The importance of being Urgent (or the Urgency of being Important)

The idea of “things” (decisions, actions, work) falling into one of two broad categories– either important, or urgent– isn’t something new. I was reminded of it recently while listening to “3 Point Perspective”. “3 Point Perspective” is a podcast hosted by professional illustrators Will Terry, Jake Parker, and Lee White (you can listen to it … Read more The importance of being Urgent (or the Urgency of being Important)

Yogurt packaging is not black & white

A you’re probably aware by now, I make my living as a packaging designer. As such, I’m constantly looking at stuff. Whether it’s the art and information on a cereal box, or how IKEA products are so efficiently packed in those otherwise plain brown cartons. It’s all part of what we, as consumers, experience when … Read more Yogurt packaging is not black & white

Rise of the Machine | Random Thought for July 6, 2018

When’s the last time you were asked to remember someone’s phone number? What about basic directions to get somewhere? I got to thinking about that this morning after listening to a replay on a radio show where they were taking calls on weird and crazy things that have happened as a result of wonky navigation … Read more Rise of the Machine | Random Thought for July 6, 2018

Marketing, money, and time | Random Thought for May 30, 2018

I was listening to the radio on the drive to work this morning, and there was talk about a pilot program in Sacramento where digital automobile license plates are being made available. (link to the article on The Sacramento Bee here). It got me thinking… Let’s presume this program gets rolled out statewide. How long … Read more Marketing, money, and time | Random Thought for May 30, 2018

Do androids dream of obsolete men? | Random Thought for January 9, 2018

The title, for those unfamiliar, is a combination of the title for the novel “Do Andoids Dream of Electric Sheep” and the Twilight Zone episode “The Obsolete Man”. I was listening to a piece on NPR about the Consumer Electronics Show (CES) out in Las Vegas. The conversation revolved a lot around automation. And it … Read more Do androids dream of obsolete men? | Random Thought for January 9, 2018

To buck (conventions) or not

Sundays are usually a supermarket run for me, and, aside from getting out of the house for a bit, it’s an opportunity to walk around, explore and examine packaging and products on the shelves. This week, as I was finishing up, I walked down the aisle containing feminine hygiene products (I think it’s also where … Read more To buck (conventions) or not

The shortest path isn’t always

They say the shortest distance between two points is a straight line. But sometimes the shortest distance isn’t the most efficient. And sometimes, the most efficient is not the most effective. People constantly look for the shortest path, when what they need to be looking for is the most effective.