To buck (conventions) or not

Sundays are usually a supermarket run for me, and, aside from getting out of the house for a bit, it’s an opportunity to walk around, explore and examine packaging and products on the shelves. This week, as I was finishing up, I walked down the aisle containing feminine hygiene products (I think it’s also where … Read more To buck (conventions) or not

The shortest path isn’t always

They say the shortest distance between two points is a straight line. But sometimes the shortest distance isn’t the most efficient. And sometimes, the most efficient is not the most effective. People constantly look for the shortest path, when what they need to be looking for is the most effective.