Over the years, I’ve found that there is almost direct correlation between the quality of a beverage’s packaging and the quality of the product itself. My thinking (whether right or wrong) has been that any company that takes the care and puts the resources into its packaging is likely doing the same with its product. So, especially when shopping for wine, I keep an eye out on the labels in case there is something new that I may want to try. If I’m not is a shopping mode, I like to look at the labeling. It can be a source of inspiration. Either way, I sometimes snap pics of things that catch my eye and share them in round-ups.
Now, it’s been a while since I’ve done a packaging roundup, but a trip to one of the local supermarkets (with a liquor store on the premises), had me snapping pics of a handful of items that caught my eye, simply because– in my opinion– they’re bucking category conventions.
Please note: This is not an endorsement of any sort for any of the products mentioned here.
With that out of the way…
“Kinky Cocktails” caught my eye for a couple of reasons– the product name, right off the bat, with its tongue firmly planted in cheek. There’s also their use of color to clue the casual browser on their target customer base. And lastly, the type, again hinting at their target demo.
In a sea of beige and white labels with stoic serif type, these bottles provide an eye-catching splash of color on the shelf. There is a femininity to the design that unmistakably tells us who they’re targeting as consumers.
Bold illustrations and and a clean layout separate this from the loud, sometimes overdone beer packaging on-shelf. The heavy use of blue could be evocative of Iceland’s flag.
Purple is not a color often seen in beer packaging. so when you do see it. it definitely stands out. Add to that some bold sans serif type, and you’ve got some eye-catching packaging.
Bold use of Neutraface (truth be told, this typeface is a personal favorite of mine). This goes against the thin, “stuffy”, serif type. Neutra brings contemporary class to the party.
There you have it. Is there any packaging that’s caught your eye? Share it in the comments– and thanks for reading.