Packaging Roundup | alcoholic beverages

Over the years, I’ve found that there is almost direct correlation between the quality of a beverage’s packaging and the quality of the product itself. My thinking (whether right or wrong) has been that any company that takes the care and puts the resources into its packaging is likely doing the same with its product. So, especially when shopping for wine, I keep an eye out on the labels in case there is something new that I may want to try. If I’m not is a shopping mode, I like to look at the labeling. It can be a source of inspiration. Either way, I sometimes snap pics of things that catch my eye and share them in round-ups.

Now, it’s been a while since I’ve done a packaging roundup, but a trip to one of the local supermarkets (with a liquor store on the premises), had me snapping pics of a handful of items that caught my eye, simply because– in my opinion– they’re bucking category conventions.

Please note: This is not an endorsement of any sort for any of the products mentioned here.

With that out of the way…

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“Kinky Cocktails” beverage packaging

Kinky Cocktails

“Kinky Cocktails” caught my eye for a couple of reasons– the product name, right off the bat, with its tongue firmly planted in cheek. There’s also their use of color to clue the casual browser on their target customer base. And lastly, the type, again hinting at their target demo.

 

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Juliette Wine Labels

Juliette Wines

In a sea of beige and white labels with stoic serif type, these bottles provide an eye-catching splash of color on the shelf. There is a femininity to the design that unmistakably tells us who they’re targeting as consumers.

 

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Einstök Ale Packaging

Einstök Ale

Bold illustrations and and a clean layout separate this from the loud, sometimes overdone beer packaging on-shelf. The heavy use of blue could be evocative of Iceland’s flag.

 

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Empire Brewing “White Aphro” Packaging

White Aphro

Purple is not a color often seen in beer packaging. so when you do see it. it definitely stands out. Add to that some bold sans serif type, and you’ve got some eye-catching packaging.

 

Carl Graff Wine

Carl Graff

Bold use of Neutraface (truth be told, this typeface is a personal favorite of mine). This goes against the thin, “stuffy”, serif type. Neutra brings contemporary class to the party.

There you have it. Is there any packaging that’s caught your eye? Share it in the comments– and thanks for reading.

Lessons in Photography and Cookery, or “keep it light on the salt”

I was having a discussion a few weeks ago, and the subject of photography came up. The conversation was about image quality, and how sometimes photos on a smartphone can surpass those from a more professional setup.

Now, frankly, three are probably a myriad of reasons why that can happen.

Rather, what came up during the course of the conversation were my lighting preferences, especially where product photography is concerned. See, when shooting, I prefer to slightly under light objects (not too much, mind you). That way, I feel I have better control in my retouching when I bring the images into Photoshop. Now, I won’t fault anyone if they prefer to light objects more accurately. I’m just saying this is my preference.

And it got me to thinking of “why”. And this thinking led me to the subject of cooking (somehow all roads lead back to food in my world). In short, you can always under season a dish. You can add more salt or pepper until things are seasoned right. But once something gets too salty, it’s hard to “take it back”.

Same thing in photography. You can start with an underlit image and you can adjust it in Photoshop until you feel it’s right, but if you start with a shot that is overexposed or otherwise has too much light… Well, there’s not much you can do to remedy the situation at that point.

I’m not sure where I was going with this, but I guess that’s my advice. Be mindful when lighting, and find what works for you.

Now, could you pass the pepper, please?