The Sheep and the Unicorn

“That’s the way the competition is doing it”. “That’s how it’s always been done”.

These are not fully valid reasons for making choices. Sure, there can be times when visual cues or specific language help the consumer make an immediate connection to whatever is being sold. But, more often that not, falling into this type of groupthink and making decisions from that place can be at best a bad idea, and at worst catastrophic. Thinking like this can dilute a message. It can take a standout design and make it generic. It can take the air out of a successful marketing campaign.

Figure out what makes you you, and leverage that. Forget the sheep, and embrace the fabulous unicorn within.

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